I heard this quote in an interview with a designer and have been wondering about it ever since.
While walking through the streets of Paris have tried
to get a clear vision on the subject. But I must admit: my head is still clouded.
This question seems too hard to answer.
“When does repetition give you reputation, knowing that reputation makes customers?
when does repetition stand in the way of innovation?”
Having your own unique, yet recognizable, style is something to strive towards, but innovation often loses it’s power
after repetition. So, repetition might make reputation, but innovation is what makes good design.
If only one is possible, I choose to be innovative.